Archive for the ‘Media Relations’ Category

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>Shout less, listen more: That means you, Bill O’Reilly, Rachel Maddow, and every candidate running for anything ever.

Monday, April 9th, 2012

It’s the age of instant, global communication. We can Google, Bing, and Yahoo our way to information that used to take days or months to obtain. With the swipe of a smartphone we can whisper to a friend on the other side of the world. Communicating and informing has never been easier. Why, then, are we screaming at each other?

Many topics popped up over the last few weeks that had me itching to write: Rush Limbaugh’s reinvention of the word prostitute, Bill Maher calling Sarah Palin that worst of all obscenities, Katie vs. Sarah in the mornings, Keith Olbermann’s serial whining, birthers who won’t take their meds, and politicians who engage in a daily game of “I know you are, but what am I?”

Each of those topics – and many more – are ripe for the ranting. If you read this blog regularly (of course, I’d have to post it regularly for that to be possible), then you know I’m as capable of a good rant as the next person.

Maybe that’s part of the problem: with the world at our fingertips, we’re all too eager to join the public conversation. Except that the public conversation basically consists of “You’re wrong, I’m right.” “Yankees Suck.” (I’m actually okay with the last one.)

We’re not conversing. We’re not listening. We’re declaring victory and hitting “send.”

The Tea Party was borne of people outraged with government overspending and overreaching. Occupy __________ [pick a location] was borne of people outraged with economic disparity and social injustice. These were both relatively unorganized, grass roots movements with multiple factions within themselves deserving of attention and examination. Government has grown beyond what we can afford, it does interfere too much, there is no excuse for hunger in America, and we should all have access to affordable health care. Often the disagreement isn’t on the declaration, it’s on how to achieve a solution.

But instead of having actual conversations, instead of listening to each other to find common ground, politicians, media outlets, and, to some degree, the movements themselves have co-opted the zeitgeist to a point where we have a take-no-prisoners power struggle to reinforce and promote partisan agendas and increase page views and ratings.

The true believers and their fellow travelers don’t seem to tire of the rhetoric. They love the noise, the chaos, the fight. There was a time when I did too. But there comes a time when the reality of the world not being black and white – or, in current parlance, red or blue – gives rise to less certainty and more circumspection.

You tend to shout less, talk more. And above all, listen.

Felicia Knight is President of Knight Vision International, LLC

Image by Outcast 104

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>Knight Vision International Featured on Smart Girls Way

Wednesday, January 25th, 2012

Watch Felicia Knight’s video at Smart Girls Way.

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>Paula Deen’s Credibility and Calorie Crisis

Thursday, January 19th, 2012

Hey y’all! It’s my turn to weigh in on Paula Deen. And let me begin with full disclosure: I luv Paouler Deen. I watch Food Network—and like it. I also know that cigarettes will kill you and so will texting and driving.

These days, people are upset that the woman who sends love and best dishes, preferably rolled in bacon, deep fried, and buried in butter sauce, has for three years kept hidden her diagnosis of type-2 diabetes, coming clean only after she’d signed a contract with pharmaceutical giant Novo Nordisk. With indignation worthy of Captain Renault, they are tripping over themselves to throw grease on the fire, calling her “greedy” and “a hypocrite,” and they accuse her of being the incarnation of that ultimate ne’er do well, “The Devil.”

Let’s look at some of the issues:

1. Paula, whose multi million-dollar empire was borne of her exposure on Food Network, neglected to tell Food Network of her diagnosis.
2. Paula, whose recipes are a cardiologist’s nightmare (or dream, depending on the cardiologist), swears she’s “always stressed moderation.”
3. Paula disclosed her diagnosis only after signing with Novo Nordisk.
4. Paula says she kept her diabetes a secret because she “had nothing to bring to the table,” until she had the Novo Nordisk deal.

Where to start? There are enough public relations missteps here to create a syllabus on crisis communications not to mention sheer ineptitude. The Paula Deen, Food Network, and Novo Nordisk brands are all taking hits here.

Food Network could play the “we’ve been lied to, too” card, but it’s hard for the Network that also brings you Cupcake Wars and Diners Drive-ins and Dives to escape the now energized microscopes of the food police. Paula is also one of its biggest moneymakers. Should Paula have told Food Network before now? Oh yeah. Three years ago.

I don’t know who approached whom about the Novo Nordisk deal, but the company, whose credibility with its customers, namely diabetics, is on the line, should have told Paula to “disclose, clean up your recipes, start turning around your image, and then we’ll talk to you.” The company should have let her establish some credibility in having “seen the light” before hitching its brand to the woman who also has endorsement deals with Philadelphia Cream Cheese and Smithfield Ham.

And Paula, Paula, Paula. Until the type-2 tsunami, Paula’s biggest PR problem was being insulted by Anthony Bourdain. That didn’t exactly make her unique and in fact, made her more sympathetic to her fans. While Bourdain has been among the first and loudest to pile on, this latest crisis is all her own doing. Her failure to act may have been out of fear, naïveté, or maybe, in fact, greed. Regardless, she handled it poorly and will need to do a lot more in the cause of healthier eating and living to acknowledge the seriousness of her diagnosis, that she should have disclosed sooner, and to truly bring something to the table in her new role as role model.

Now, to the charge of hypocrisy. Both detractors and fans alike have leveled this charge. I get it (sort of) coming from people who’ve always thought her recipes irresponsible in the face of America’s obesity epidemic. Still, it’s not as if she ever promoted her food as good for you. Her forkfuls of deep-fried everything are always taken with a nod toward the decadence, if not the danger, of it all. But since she did promote it, fine.

Her fans, however, are another story. The people who hang on Paula’s every cup of heavy cream, who salivate over buttermilk marinades and bacon wrapped mac-and-cheese, who delight at brunch buffets of sticky buns and chocolate chip pancakes with cinnamon cream—how, exactly, were they “betrayed” by Paula not telling them she has diabetes? Do they really think these recipes are tickets to immortality? Do they truly think overweight, wheezing Paula Deen is a nutritionist? Are these same people surprised that Amy Winehouse won’t be getting a shout out from Willard Scott? Or that David Crosby needed a liver transplant? If they think by her very existence Paula Deen is validation for a high daily intake of saturated fat-laden calories, then after a bowl of cheese grits, why don’t we all grab a cigarette and go texting and driving?

Felicia Knight is President of Knight Vision International, LLC

Image by lifescript

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>Play to Win or Don’t Play at All: What I Learned from the 2011 Boston Red Sox

Wednesday, October 12th, 2011

Here in Red Sox Nation, most people have dried their tears, put away their beer koozies, swapped out their red and white for their yellow and black, and told their seven-year-old children to buck up; they don’t know what real suffering is.

To the post-2004 generation, “Wait ’til next year” isn’t a phrase fraught with generational despair and chronic disappointment. It’s now something we say if the Pats should lose in the playoffs or the Bruins fail to bring home the Stanley Cup. We’ve so recently drunk the champagne, it’s no big deal. (The Celtics, meanwhile, are AWOL with the rest of the NBA.)

Still, the September slide of 2011, presided over by the same management team and some of the same players who brought us a World Championship in 2004 (while also coming from a 3-0 ALCS deficit to sweep the next four games from the Yankees) and another in 2007, was painful to watch. What the heck happened?

In an excellent piece of reporting, the Boston Globe’s Bob Hohler connects the dots that led to the downward trajectory.

To sum up, hubris, laziness, indifference, lost focus, lack of leadership, and too much beer and fried chicken. (While beer and chicken may have been rocket fuel for Wade Boggs, they apparently were more like Sterno for Lackey, Lester, and Beckett.) All this and a $161 million payroll to boot.

Sweet.

It’s easy, not to mention fun, to hurl insults at a group of grown men being paid fairy tale money to play a game they are expected to play better than most anyone. It’s easy, and even more fun, to deride their arrogant disrespect for the game and us, the fans.

Not so fun, is to turn the questions back on ourselves and our own professional practices.
> Do we get cocky?
> Do we get lazy?
> Do we ever lose focus?
> Do we always provide the leadership necessary to inspire our best work and that of colleagues?
> Do we ever bring in beer and fried chicken when crudités and iced tea would have been more appropriate?

If you’re lucky enough to be signed to an $82.5 million contract, you’re probably not reading this blog looking for tips on best business practices (If you are, can I interest you in hiring a PR firm?), but you probably are in the business world. People are always applying sports metaphors to life and I admit it’s depressing to listen to some facilitator with markers and flip charts drone on about “playing to win” and giving “110%.” It’s more depressing, however, to lose a contract or a job because of complacency, indifference, or laziness.

So, let the 2011 Red Sox be a wakeup call. Step away from the fried chicken, put down the beer, look in the mirror and ask, “Is it next year?”

Felicia Knight is President of Knight Vision International, LLC

Image by Andrew Malone

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>Turn-Offs: Rude People

Tuesday, July 12th, 2011

Okay, so maybe Miss July (or August, or September, or October…) is showing a lack of a certain something by listing Mr. Bean’s Holiday as her favorite move ever, and maybe being turned on by “long walks on a quiet beach” shows a lack of imagination, but I think she’s on to something by declaring “rude people” to be a turn off.

In the business world, rude people are factoring more and more into what I do and it’s getting me down. The rude people are taking over the Earth. Or at least the assignment desks, the ticket counters, the lunch counters, the taxicabs, the reception desks, and myriad other places where people try to conduct business. A general lack of civility is becoming more and more acceptable and that makes going to work every day, to say nothing of life in general, much less enjoyable. Miss July (and Senator Stuart Smalley) would tell me to turn that frown upside down because, by golly, I’m worth it.

But the growing rudeness that’s so pervasive ultimately delivers the opposite message: you are, in fact, not worth it. You’re not worth my time, my interest, my money, my effort, my civility, or even a polite dismissal.

Rudeness comes in many forms.

1. There’s the “I hate my job so you should too” brand: people who are so demoralized or unhappy in their own work that the world must suffer along with them. I’m sorry you hate your job, but really, why must I pay? We’ve all had jobs we don’t like. We’ve all earned less than the slacker sitting next to us or the man who hired us. Learn what you can from it, take some pride in it, and move on. Berating the customers or your co-workers won’t make it – or you – any better.

2. There’s the “I’m too important to be dealing with you” type: people who answer the phone with a breathless single word thereby signaling that they are far too busy to bother with the likes of you. I find this mostly in large-market television newsrooms where the 20-something assignment editor is not so secretly angry that she is stuck on the desk taking pitch calls when she should reporting for 60 Minutes. “News!” she says, followed immediately by “Hold!” followed by Muzak® followed by, “Sorry, we’re really busy.” All of this is shouted. I’m sure you are really busy and it doesn’t help that newsrooms today are filling the same number of hours they did ten years ago with less than half the staff. Well, cry me a river. That’s the way of the entire business world.

3. There’s the “That’s above my pay grade” type: people who don’t really care if you get what you came for or not because they have nothing invested in your satisfaction. Your luggage is lost? Whatever. It’s not like it’s my airline. Your cell service is bad? Guess what, you’re call really isn’t important to us.

4. And there’s the “I never met a message I felt I had to return” group: Nuff said.

Even Miss July knows that unemployment is up, the economy is down, and she’s lucky to be sporting a pink slip instead of holding a pink slip. Those of us who are fortunate to have a job are working longer days and spending vacation time on conference calls and answering emails. It’s tough all over.

But do we have to get tough with each other?

What if:
We went back to small pleasantries such as “please,” “thank you,” and “how may I help you?”
We made that caller feel like there’s no one else we’d rather be talking to at that moment?
We offered to hold the door or thank the person who holds it for us?
We start returning phone calls and emails?
We all took a collective long walk on that quiet beach?

Felicia Knight is President of Knight Vision International, LLC

Image: Christian Montone

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>Fact-Checking Alert: Grizzlies Could Be Your Waterloo

Tuesday, July 5th, 2011

I recently finished one of the more highly recommended “summer reads” for this season, a book with the simple and, for those of us who live here, resonant title, Maine, by J. Courtney Sullivan. The plot is somewhat intriguing and the characters are at least multidimensional if not exactly likable.

Maine is a work of fiction but many of its facts are wrong. For instance, the giant boot in front of L.L. Bean is a hunting boot, not a hiking boot; ripe tomatoes cannot be picked from anyone’s outdoor garden in Maine in mid June; in the 1940s, there’s no way stockings could have “bunched at her knees and sagged around her waist” because panty hose wasn’t invented until the late 50s. These facts are so wrong that I’m inclined to look askance at the entire package.

Around the time I was reading Maine, wondering why anyone would write about watching “grizzly bear cubs climb into the Dumpsters” behind a general store in Cape Neddick, I was also reading in the news about John Wayne’s upbringing in Waterloo, Iowa.

We know now that presidential candidate Michele Bachmann got her John Waynes mixed up. It was not John Wayne, American icon of patriotism and movie stardom, who lived in Waterloo, Iowa, but instead John Wayne Gacy, American killer of young boys. If Bachmann’s invoking of John Wayne was the result of a staff briefing, that was, as we say in the trade, sloppy staff work. If this nugget (as well as not knowing the difference between Concord, MA and Concord, NH) was the work of her own research, then she needs to delegate more.

Candidates, CEOs, and public figures often are given talking points and briefings by staff before public appearances. And just as often, they ignore the briefings and wing it. Sometimes that’s for the best, sometimes that’s a ticket to YouTube infamy. After getting solid reviews in a presidential debate, Ms. Bachmann was back on the road to ridicule because of the Waterloo gaffe.

By the way, if this oft-described Mama Grizzly ever comes to Maine, she’ll be the only one. There are no grizzlies in Maine and there never were. There is, however, the iconic Maine black bear, mascot of the flagship University of Maine. But let’s say you didn’t grow up in nearby Massachusetts and spend summers in the very region about which you’re writing. How would you know the type of bears that do frequent Maine dumpsters (although almost never in York County)? Well, you could look it up. Really, it’s that simple.

Because research is so much easier and faster than it used to be (that’s not to say the Internet doesn’t have its Wiki-Pitfalls) there’s really no excuse for not knowing the birthplace of either a serial killer or the American Revolution. Whether you want to sell a million dollars worth of chick lit or become the ruler of the free world, if you get a few facts wrong, your overall credibility suffers. And suffers.

If the examples I’ve cited are indeed the result of sloppy staff work, let this be a warning to all those budding public relations professionals who aspire to write speeches, speak on the record for their boss, provide talking points, do interview prep, run murder boards, do research, or otherwise become an indispensable right hand to the public power that be.

If you’re responsible for the words that will come out of your boss’s or client’s mouth, or appear above his or her signature, or if you will speak for the boss or do anything that can be ascribed to your boss or your client, do your homework.

If you are the boss, then smarten up.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

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>Are You Ready For Your Close Up? – How to Enhance Your Broadcast Media Image

Tuesday, June 28th, 2011

Richard Nixon’s sweaty upper lip, John Kerry’s penchant for (monotone) pedantry, Tony Hayward’s cavalier handling of PR during the BP oil spill, LeBron James blaming those rooting for him to fail – for every Ronald Reagan, Bill Clinton, and Steve Jobs, a thousand more public figures, corporate CEOs, and PR “specialists” prove they were born under the sign of no charisma with clueless rising.

When your poorly executed PR message or the charmless face of your company generate more buzz than your cure for tattoo addiction or your plan to raise free-range celebutantes, it’s time to reassess your company’s media image.

Here are some ways to get started:

Step 1: Watch yourself on camera. Have someone in your company, or a friend, record your performance. Read a short news release, have the person behind the camera ask you some questions about your business. Ad-lib a sentence or two about your company. During playback, note how you rate on the scale of “Aurora, Illinois Cable Access host” to “NBC’s Brian Williams.” If you’re closer to Wayne’s World than you are to Grand Master Williams, you need media training.

Step 2: Get media training. Charisma and on-camera naturalness are often simply character traits. As Mama Rose memorably sang, “You’ve either got it, or you’ve had it.” If you don’t want to look like you’ve had it, then seek a teacher who’s got it, one who will mine the nuggets of your personality and shine them up for the camera. Generally, an instructor with on-camera experience will get you farther faster than someone whose TV time is theoretical. (Look, even King George VI knew he needed a coach—and that’s back when the King of England ruled an actual empire.)

Step 3: Rehearse, rehearse, rehearse. Whether it’s your company’s “30-second elevator pitch,” a response to your business’s falling stock price, or the fact that your employees just won the Nobel Prize in Sick Days, you need to have a smooth, coherent message that will play well over the air (and read well in print).

Step 4: If you just can’t acquire the skills, if you honestly feel you do yourself more harm than good by stepping in front of a camera, then do it as little as possible. Be smart and hire a professional company spokesperson who has those skills. There’s nothing wrong with having the face of your company look and sound competent. Not every business leader has the on-camera “charm” of Donald Trump. After all, it’s about making a difference in your industry, earning a decent profit, and treating your employees with respect, not about becoming a household face – right? Right?

Other than better lighting and not having to share screen space with the LOL Cats, there’s not a lot of difference between appearing in a viral YouTube video and a formal interview with 60 Minutes. After all, both use selective editing. But being ready for your close up will go a long way towards making you and your message resonate with your customers, your shareholders, your employees, and maybe even with LeBron.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Wind of Change

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>Five Tips to Avoid Bad Media Coverage

Tuesday, June 21st, 2011

Even if you never find yourself Tweeting suggestive photos, spending $500,000 at Tiffany’s, or starting a second family with your housekeeper, there are times when seemingly minor missteps can blossom into bad press for you or your company. Here are five suggestions to proactively stay out of trouble.

1. Run an honest business. By treating your clients and your employees fairly, and by operating as transparent an organization as possible, the chances of you stumbling in the public arena are greatly reduced.

2. Promote your good work. Yes, the ostensible reason Mark Zuckerberg pledged $100 million of his Facebook stock to Newark, New Jersey’s school system was to mute potential bad publicity from the film The Social Network. But Zuckerberg received an oil tanker-full of positive PR. So, bank some goodwill by using all means (Web, print, broadcast, email) to let the world know about your charitable work, your sponsorship of the local Little League team, and how you and your employees spent last Sunday scrubbing graffiti off Charlie Sheen’s Gulfstream.

3. Think before you leap. Assess proposed actions from all angles. If there’s a bad side to the story, minimize bad publicity by either getting out ahead of the issue (use your reporter contacts and public relations specialists to accomplish this) or by modifying that piece of the initiative.

4. Media training. Great actors, news anchors, and stand-up comedians make what they do look easy. But not everyone is naturally gifted in the art of persuasion, with an easy rapport, or in instilling trust. If you’re uncomfortable being on camera or being interviewed, media training should be able to help you become more poised and, by extension, more authentic.

5. Develop media contacts. Yes, I know, you don’t have time to get to know reporters. That means you need to figure out how to make time. A solid, sincere relationship with key journalists, bloggers, and editors can mean the difference between a sympathetic ear if you ever do get in trouble and a PR mess that not even Oprah could fix.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Passive Income Dream

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>Keeping on Your Toes: The Benefits and Pitfalls of Donating Your Time to Non-Profits

Tuesday, June 7th, 2011

Business leaders often are asked to volunteer time to non-profits. Local hospitals, arts organizations, environmental, and social service groups can’t operate solely with paid staff. While most groups are legally required to have a volunteer board of directors, they need those directors to have specialized expertise that can be used to benefit the organization.

I have volunteered for boards of arts organizations, shelters, political, and journalism organizations. While I find most of my volunteer work to be fulfilling, it has, in the past, consumed time that I just didn’t I have. That’s when I realized that altruism needs boundaries to be effective.

Knowing my areas of expertise, many organizations approach me to donate my time and counsel. In order to relieve myself of the angst and guilt of not wanting to hurt anyone’s feelings or leave a worthy cause in the lurch, I made my own rule: donate time only to those organizations on whose boards I serve. When approached by anyone else I can say, “I appreciate that you thought of me, but I hope you understand that my time is in short supply. I make it a point to do pro bono work for the organizations to which I belong. I’m happy to recommend someone else who may be able to help you.” If you don’t set boundaries, instead of delivering solid advice, counsel, and follow through for a couple of non-profits, you’ll deliver unfocused and mediocre work for many – and your actual business may suffer as a consequence.

Have I ever broken my rule? Of course, but only modestly, with perhaps a brief consult or quick look at an existing piece of work.

Volunteering for worthy organizations is really a must: you give back to the community in which you live and the community in which your work exists. Volunteering helps organizations that make your community the kind of place in which you want to live. You develop fulfilling friendships and contacts you otherwise may not have made. You broaden your worldview and reach outside your own needs and concerns.

Herewith some tips for serving on a non-profit board or committee.

1. Carve out enough time for the non-profit: no one likes a deadbeat board member.

2. Don’t accept assignments you cannot complete on your own, and don’t over-promise your time.

3. Be prepared to donate to the cause: a charitable donation plus the purchase of tickets or the black velvet painting of The Dogs Playing Poker at the annual silent auction. (Bonus points if you know the actual name of The Dogs Playing Poker painting – answer below).

4. Before joining, find out if the board invests in non-profit directors and officers liability insurance. We live in a litigious society and sometimes the best intentions end up in court.

5. Have fun. Once your work for a non-profit ceases to be compelling and engaging, it’s time to leave gracefully.

Do some good, have some fun, meet some people. Volunteer.

Answer: A Friend In Need by artist Cassius Marcellus Coolidge

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Ballet Image: Franciscus51

A Friend In Need Image: DogsPlayingPoker.org

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>The Blog’s the Thing: Ten Tips for Becoming a Great Blogger

Tuesday, May 31st, 2011

To blog or not to blog: that is the question… that Shakespeare’s Hamlet never asked. But imagine if Shakespeare himself had been a blogger. We might have been treated to his musings on playwrighting or current events in iambic pentameter, perhaps with an occasional sonnet, or 154. He might have live-blogged real time accounts of his encounters with kings, queens, charlatans, and men performing as women.

“O for a blog of fire that would ascend the brightest heaven of invention.”

Fortunately, you don’t have to be Shakespeare to create effective blogs. In fact, a simple, less dramatic, approach to blogging will stand you in good stead.

1. “All the world’s a stage.”
Know your audience, and assume that anyone reading your blog has an interest in, and knowledge of, your subject. Aim your writing at them.

2. “The most unkindest cut of all.”
Keep your blog short, simple, and scintillating – ’nuff said.

3. “Lend me your ears.”
Don’t be afraid to give away some of your “secrets.” Unless you’re working on a cure for reality TV, chances are others are aware of your techniques. So, share some select ones with your readers and credibility will ensue.

4. “Nothing can come of nothing.”
Use key words that will help Internet search engines find, and rank, your blog. But don’t just include a laundry list of search-engine-optimization-rich words and phrases (like “swimsuit models,” “Navy SEALS,” “free stuff,” “Snooki,” “a cure for reality TV,” blogging tips,” “I love Google,” and “Bieber”) because that would be pandering.

5. “A feast of languages.”
Read your blog out loud to give you a sense of the rhythm of your writing, to detect clunky (or embarrassing) phrasing, and to avoid spelling and grammatical errors (after all, one slip of the letter “L” and “Public Relations” becomes something else entirely).

6. “Method in the madness.”
Be current. Not every blog needs to reference pop culture or current events, but the more you can tie in your subject matter with the world today (as opposed to, you know, multiple Shakespeare references), the more interesting your blog.

7. “Let every eye negotiate for itself.”
Use images to illustrate your blog. Compelling photos, particularly if they include people, draw the attention of readers and of Internet search engines. Look at that adorable kitten!

8. “Be not afraid of greatness.”
Link to other blogs, online resources, and established journalism to add credibility and to increase the potential reach of your blog.

9. “Tomorrow, and tomorrow, and tomorrow.”
Be prolific – the more you blog, the easier it is for readers, opinion leaders, and like-minded global citizens to discover your wisdom.

10. “What’s in a name?”
Create a grabber headline to reel in the casual reader. For example, were we to change this blog’s headline, we might go with: Bloggin’: Ten Smokin’ Tips for Becoming a Rich and Famous Blogger.

Oh, and have fun. A blog shouldn’t be a slog.

My prediction: if you follow these pearls of wisdom consistently your blog will be “a hit, a very palpable hit.”

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Shakespeare Image: Izharshkedi

Kitten Image: Jenny Petunia

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