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>The Blog’s the Thing: Ten Tips for Becoming a Great Blogger

Tuesday, May 31st, 2011

To blog or not to blog: that is the question… that Shakespeare’s Hamlet never asked. But imagine if Shakespeare himself had been a blogger. We might have been treated to his musings on playwrighting or current events in iambic pentameter, perhaps with an occasional sonnet, or 154. He might have live-blogged real time accounts of his encounters with kings, queens, charlatans, and men performing as women.

“O for a blog of fire that would ascend the brightest heaven of invention.”

Fortunately, you don’t have to be Shakespeare to create effective blogs. In fact, a simple, less dramatic, approach to blogging will stand you in good stead.

1. “All the world’s a stage.”
Know your audience, and assume that anyone reading your blog has an interest in, and knowledge of, your subject. Aim your writing at them.

2. “The most unkindest cut of all.”
Keep your blog short, simple, and scintillating – ’nuff said.

3. “Lend me your ears.”
Don’t be afraid to give away some of your “secrets.” Unless you’re working on a cure for reality TV, chances are others are aware of your techniques. So, share some select ones with your readers and credibility will ensue.

4. “Nothing can come of nothing.”
Use key words that will help Internet search engines find, and rank, your blog. But don’t just include a laundry list of search-engine-optimization-rich words and phrases (like “swimsuit models,” “Navy SEALS,” “free stuff,” “Snooki,” “a cure for reality TV,” blogging tips,” “I love Google,” and “Bieber”) because that would be pandering.

5. “A feast of languages.”
Read your blog out loud to give you a sense of the rhythm of your writing, to detect clunky (or embarrassing) phrasing, and to avoid spelling and grammatical errors (after all, one slip of the letter “L” and “Public Relations” becomes something else entirely).

6. “Method in the madness.”
Be current. Not every blog needs to reference pop culture or current events, but the more you can tie in your subject matter with the world today (as opposed to, you know, multiple Shakespeare references), the more interesting your blog.

7. “Let every eye negotiate for itself.”
Use images to illustrate your blog. Compelling photos, particularly if they include people, draw the attention of readers and of Internet search engines. Look at that adorable kitten!

8. “Be not afraid of greatness.”
Link to other blogs, online resources, and established journalism to add credibility and to increase the potential reach of your blog.

9. “Tomorrow, and tomorrow, and tomorrow.”
Be prolific – the more you blog, the easier it is for readers, opinion leaders, and like-minded global citizens to discover your wisdom.

10. “What’s in a name?”
Create a grabber headline to reel in the casual reader. For example, were we to change this blog’s headline, we might go with: Bloggin’: Ten Smokin’ Tips for Becoming a Rich and Famous Blogger.

Oh, and have fun. A blog shouldn’t be a slog.

My prediction: if you follow these pearls of wisdom consistently your blog will be “a hit, a very palpable hit.”

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Shakespeare Image: Izharshkedi

Kitten Image: Jenny Petunia

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>The End of the World – Part II

Sunday, May 22nd, 2011

If you’re reading this, one of two things has happened:
A. The world has ended and you were left behind.
B. The world is still turning and we’re all still just trying to keep up.

If the answer is A, chances are you have greater immediate concerns than checking the Knight Vision International blog, such as: should you bother paying your IRS quarterlies, will that Halloween candy you bought go to waste, or how do you avoid an I Am Legend existence in the post Apocalyptic world? So, I’m betting on B. Still, if the prophesy of 1 Thessalonians is realized, I’m pretty sure that I, too, will be left behind with greater immediate concerns than writing my KVI blog, so… never put off until the end of the world that blog which can be written today.

Debating the Rapture or Harold Camping’s qualifications as a theologian is not my focus here. My expertise with Divinity begins and ends with the egg whites. I am, however, intrigued with the idea of guaranteed outcomes and what happens when the guarantee comes due. Mr. Camping has said the second coming is “100 percent guaranteed.” Yet his Rapture date of May 21 came and went and the Savior didn’t appear – as he didn’t when Camping predicted the same thing in 1994 – so now what?

From a PR standpoint, it would seem that Mr. Camping will have a lot of splainin’ to do to those who put their faith in him. But will it hurt his “brand”? Probably not. His true believers are likely to go on believing. They may even be a little relieved. I think the general public, the media, and mainstream theologians will treat him as they always have; as a curiosity, good for a chuckle and some copy that breaks the monotony of earthquake, tsunami, assassination, and war news (ironic, isn’t it?)

Aside from the trash-talking guarantees of victory that come before boxing matches, during political campaigns, or apparently prior to the Rapture, guaranteed outcomes are supposed to be such sure bets that the guarantor is highly unlikely to have reparations to pay or egg on his face. “Guaranteed 100 percent” may not have consequences when applied to predicted appearances of the Four Horsemen, but they do in business.

Guarantees can be good for business (ask LL Bean) provided you can deliver both the quality of the product or money back should it come up short. But before you extend the offer of satisfaction guaranteed, take a step back. I recently touched on taking on a job you can’t handle, but let’s get more PR specific.

Once you’re clear on a client’s goals, give an honest assessment of what’s needed to achieve them.

• Make sure the desired time line is realistic.
• Make sure the client’s expectations are realistic.
• Be honest about what you can deliver.
• Be ready to hire extra hands if the project demands them.
• Don’t tell the client only what she wants to hear. If speaking truth to power is unwelcome, then drop that client.
• If it looks like you’re going to fall short of expected goals, don’t wait until it’s too late for a course correction – and do keep the client apprised.

If, after careful and realistic planning, you make a guarantee but fail to meet expectations, be prepared to make good on that guarantee. Learn from it and move forward. It may be a hard and even expensive lesson learned, but keep it in perspective.

After all, it’s not the end of the world.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Pixelated-Light

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>Do You Need Media Training?

Friday, April 22nd, 2011

It depends on how badly you want to get your life back. Or whether or not you think it’s a big effing deal. Or how badly you want to make sure the reporter lets you finish your answers next time. Or if you don’t want your interview to be the shot heard round the world in Concord, New Hampshire.

If you feel strongly about any of this, maybe you need media training. Big Time.

These days, media exposure goes way beyond print and broadcast or even interviews. In an age where every ten-year-old has an iPhone and no one goes into the field without a Mino HD on their key ring, we’re not always told we’re on Candid Camera or that we’ve just been Punk’d. Often, we don’t find out until that unfortunate text, off the cuff remark, or pre-interview chit-chat or post-interview petulance has gone viral. And don’t even mention email. (See my January 31, 2011 blog)

For the sake of argument, let’s assume everyone reading this, whether a member of Congress or the congregation, is already up to speed on the dangers of sexting and we can move on to more mainstream pitfalls involved with more traditional media interviews:

Not understanding the medium
What is an online chat and why am I doing one?
Why is the print reporter videotaping the interview?
What’s the difference between live and live-to-tape?
Why is the TV reporter rushing me?

Not knowing your interviewer
What has this person written about my company in the past?
Has this paper ever editorialized against my cause?
Has this reporter ever made a political donation?
Where does this reporter work?
Does this reporter “take no prisoners”?

Not being prepared
What am I expected to comment on?
What are the facts behind my position?
What are others saying about this issue?

Not anticipating the follow-up questions
Why might my answer not satisfy the question?
If I were asking, what else would I want to know?

Not knowing when to stop talking
But there’s silence, shouldn’t I fill it?

Finally, and quite seriously, is this a legitimate interview?

Okay a quick primer (and by the way, primer rhymes with simmer not timer – if you say primer, as in paint, you’ll be laughed at at parties. Really.)

If you have staff to help prepare you for media interaction, great. Make sure they understand that preparation is key. If you need temporary staff, hire a PR professional. If it’s just you, then you need to do the legwork.

Understanding the medium. If you’re unclear what you’re being invited to do, ask. It may be a print or TV interview, but it might be live on a Website – unedited. If it’s an online chat, understand what that means technically as well as topically.

Know your interviewer. Don’t go into an interview unless you know the landscape. Do a Lexis-Nexis search if you can. If you can’t, then do a thorough online search to find out what this reporter has done in the past in general and on this topic specifically. Understand their scope and their style. Is this reporter an expert on this topic? Is this reporter known for asking the tough questions? And don’t fall into the trap of thinking someone known as a light-weight is better for you than an expert known for probing questions. The expert is less likely to get the facts wrong and more capable of understanding nuance on difficult issues.

Be prepared and anticipate the follow-up. Assuming the reporter is forthright in the request – be clear on the subject at hand. Know the points you want to make. Be clear on opposing arguments so you can anticipate what’s coming next – and have an answer.

Know when to stop talking. Say what you need to say. A favorite tactic for an interviewer is to wait. The discomfort of silence often prompts people to keep talking, to add more information, and ultimately to say more than necessary which can muddy the original statement enough to warrant further questions. And if there’s no staff to call for “last question,” you need to know when to say, “thank you.” (It’s always best to set a time limit for an interview or a news conference. Start with 15 minutes. You can go longer if you need to, but no reporter will ever leave after ten minutes if you’ve promised a half hour.)

Is this a legitimate interview? How was hilarious satirist Ali G ever able to get embarrassing and cringe-inducing interviews with UN Secretary General Boutros Boutros-Ghali, Professor Noam Chomsky, or antediluvian commentator Andy Rooney? Because someone was asleep in the control tower, that’s how. Again, if you don’t have staff to guide you through dealing with media, hire a PR professional. If you can’t afford to do that, then do your homework.

Otherwise you may be on the wrong end of wot did yous know and whun did yous know it?

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Marrejos

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>In Business, Sometimes Small Can Be Better

Wednesday, December 29th, 2010

Which is better? Small and nimble or big and bulky? It’s clear that question is weighted with bias. Small can just as easily imply ill equipped or inexperienced and big can often mean greater resources and deeper knowledge. All of which means homework must be done; attention must be paid.

If you’re looking for product, you need to know who’s behind it. Who’s making sure your interests are being served? Who’s paying attention to quality? Do you need a large corporation with myriad resources and personnel? Or is a small company with focus and flexibility right for you? What, exactly, are you getting for your money?

During a trip to Italy in 2010 I had the opportunity to tour the Lamborghini factory (sadly, not as a buyer, but as a mere spectator).

A half century ago, the Sant’Agata Bolognese-based manufacturer switched from building farm tractors to high-speed grand touring sports cars. The company’s direct competitor is that other Italian icon, Ferrari, but it also caters to enthusiasts who might be shopping for Porsches and Maseratis.

Lamborghini makes 250 cars a year, and much of the assembly is done by hand, one reason the base prices start at approximately $225,000 for the Gallardo model and climb to $355,000 for the Murciélago.

Women, who are deemed to have a more subtle touch (this is Italy, after all), are usually assigned to the assembly of the leather interiors. Men are generally the ones who attach the various engine, drive train, and steering components to the bodies. Automation is used for some of the Gallardo manufacture, but almost all of the Murciélagos are hand assembled – which accounts for a portion of the $130,000 price differential.

Lamborghini is part of the Volkswagen empire, so it is able to take advantage of – and occasionally share – design and technology innovations with VW, Audi, Bentley, and Bugatti. But, for the most part, Lamborghini is left to its own devices as it creates its coveted supercars.

I learned that because Lamborghini feels that it has reached the upper limit of engine size, the only efficient method of increasing the speed and handling of its cars is to make them lighter. To that end it has invested heavily in carbon fiber technology. Research on this lightweight composite is being done for the company in Seattle at both the University of Washington and at Boeing.

Most Lamborghini owners probably aren’t concerned with how much carbon fiber, aluminum, or steel comprises their car. But, based on a 140-mph test run in a Gallardo on the narrow two-lane roads that surround the factory, I can attest to the effortless speed that test driver Moreno Conti (pictured below) was able to wring out of the car (and since Lamborghini owns the road, there was no threat of a speeding ticket).

It was gratifying to see that a boutique company with a storied heritage is still successfully competing internationally. Like a bespoke business suit, a handmade car can make you feel special, and sometimes – in the case of a Lamborghini – lighter.

Sometimes smaller is just the ticket.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Photos by Towle Tompkins for Knight Vision International

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>O Tree With Lights, O Tree With Lights: A Holiday Marketing Misstep

Tuesday, December 7th, 2010

Shakespeare made the point – and made it well – that it matters not what something is called, but what it is. “A rose by any other name would smell as sweet.” Let me play devil’s advocate, however, first by invoking my least favorite reportorial cliché: ’Tis the season.

It’s the holiday season. By “holiday” we mean everything from All Saints Day to Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Year’s, Orthodox Christmas, Boxing Day, and the Feast of the Epiphany. When we send holiday cards, host holiday parties, and partake in holiday sales, we gather up friends – and customers – of all persuasions. We pat ourselves on the back for being politically, and even ecumenically, correct.

I can live with that. On a personal level, I’m mindful to send the appropriate greeting to the appropriate friends. At the same time, is it so wrong to hope that everyone enjoys the Christmas season or the eight nights of Hanukkah? Is it the height of rudeness to hope that the spirits of all these holidays could intermingle and rub off on all celebrants? Wouldn’t we rather have an abundance of holiday influences infusing our comings and goings this time of year than none at all?

Apparently not. A group of merchants in a nearby city has taken PC-ness to ridiculous lengths. Following a decades-long tradition, on the Friday after Thanksgiving, a downtown business group lit a 50-foot blue spruce in the city square. You and I would call this a Christmas tree. Even if you and I were Jewish, Muslim, Agnostic, or Atheist, we still would recognize this as a Christmas tree. But this year, in a frenzy of inclusiveness, the merchants elected to call it a “tree with lights.”

A Christmas tree was unwelcome at the lighting ceremony, yet Santa Claus was front and center. Apparently a “tree with lights” made sense where a “man with red suit” was just silly. (Perhaps Santa’s association with gifts allowed him to make the cut with the merchants.)

People still came to see the tree with lights, but many did so baffled by the embarrassing idiocy of the merchants’ association and its defense that “words matter.” Yes. Yes they do.

O tree with lights, O tree with lights,
How lovely are your branches.

Days later, on the first night of Hanukkah, in the same city, there was a city-sponsored menorah lighting ceremony. City officials didn’t call it a candelabrum with lights. They called it a menorah and acknowledged its significance to Hanukkah with remarks from a local rabbi. Citizens of all faiths were invited to enjoy the celebration – and they did. Many came away with new understanding and appreciation for a holiday that isn’t their own, but is a part of the world in which they live.

These two events were perfect illustrations of good and bad marketing – in which what something is called mattered as much as what it is. How did the city get it so right and the merchants’ association get it so wrong?

Both wanted to prove that downtown is a welcoming place that includes everyone and excludes no one. The business association stripped the tree of the obvious Christmas connection, apparently hoping that all non-Christians would think of the giant tree with lights as heralding the shopping season and nothing more, while the city held an overtly religious ceremony open to the public with an explanation of the tradition, a call for peace, a reiteration of the importance of religious freedom and tolerance… not to mention free latkes.

Guess who got the good publicity and guess who got a week’s worth of public ridicule?

A rose by any other name would, indeed, smell as sweet. But sometimes a tree with lights is just a cigar.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Girl From South

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>How Microcars Can Influence Macro Thinking

Tuesday, August 24th, 2010

I recently attended an auto show of micro and mini cars in Chicago. Yes, they are collectibles. No, they are not toys – although, I guess that’s open to debate. What they are, is a lesson in how to navigate business in the waning first decade of the 21st Century. We’re doing the work of a V8 with a two-stroke, carrying only one passenger when we used to carry five.

Following WWII, Europe found itself short on everything it takes to build and buy new cars: raw materials, petroleum products, and customers with cash. So, Europe made do. It built tiny cars with tiny engines and relatively tiny price tags. And it steadily putt-putted its way through the post-war years into an eventual new era of prosperity.

Turn the clock ahead to the late aughts of the new century. Anyone running a business – or a household, for that matter – has either embraced or had forced upon them the concept of making do. We make do with fewer resources, customers, and even employees. We cut expenses, we cut perks, we may even cut necessities. The only thing we don’t seem to cut is our hours (she said while typing at 2 a.m.).

We know that in order to stay afloat and move ahead, we have to make do with less, but how much less is too much less? When does the brand begin to suffer? When do we find ourselves in crisis? As Justice Potter Stewart said: “I know it when I see it.” (If you don’t know what he was talking about, look it up – I don’t want that search term in my blog!) We need to know when the corner cutting turns from healthy correction to unstoppable downward spiral.

The trick is to know our limitations and adjust accordingly – and in time. The micro and mini cars are fine for getting you around the countryside or navigating the neighborhood, but if you take them on the highway, you’re inviting trouble.

So, a couple of dos and don’ts as you transition from an Isetta 300 to a Ford Flex:

Do assess your resources and obligations and make necessary adjustments
Do find creative ways to cut expenses
Do be honest with clients regarding your capabilities if you’ve cut back staff or hours
Do be firm in collecting debts (if need be and if it’s practical, consider bartering services)
Don’t undervalue your skills or product
Don’t wait too long to address financial realities
Don’t put money down on a loaded SUV when a nice little Fiesta will do

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

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>When To Bring In The Designated Hitter

Monday, August 9th, 2010

Whether or not you’re a fan of the designated hitter rule has more to do with how old you are than whether or not you’re an American or National Leaguer. Those old enough to remember when all pitchers had to take their turn at bat tend to resent the American League pitchers who sit through their “ups” with their arms swaddled. Yet the DH rule has extended the careers of many a hitter who may otherwise have had to head to the locker room – and many a pitcher who can now concentrate on what he does best: pitch.

In business, particularly in PR, media consulting, and crisis communications, that generational viewpoint doesn’t hold up. Most clients want the pitcher not only on the mound but also in the batting box. They want the star player taking all the meetings, designing all the strategies, being on every call, answering every email, and making every pitch.

If you’re the star player, you know how hard this can be – especially if you’re the only player and you’re trying to build a team – and a clientele. You bring on qualified people, but your client is comfortable with only you. Whether the refrain is, “You’re the one with the Washington, DC experience,” “You’re the one who understands politics,” or “You’re the one who knows New York,” the problem is the same. “You’re” only one person and you can’t be in six places at once. So, how do you convince your client that it’s okay to invoke the DH?

Be upfront, but start slow. Start out by letting the client know who will be working on the account with assurances that you are overseeing every step along the way. If the client is really skittish about working with someone else, assign your team the support work that is crucial to success, but doesn’t require face time with the client. When face time is necessary, bring the designated associate with you so that the client gets used to other faces in the room, voices on the phone, and competent hands on their account.

You’ll better serve your client if you can concentrate on the big picture and have help doing the legwork.

You can’t grow your business without employees and you can’t hire employees unless you grow your business. Other business executives do understand this. Like you, they have hired people to whom they can confidently delegate. In a business where (as Boston and Los Angeles baseball fans might say) “Letting Manny be Manny” isn’t an option, it’s up to you to make your client comfortable with and confident in your team.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Chuck Felix

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>Think Ahead: Strategic Planning for Fun & Profit

Monday, July 26th, 2010

We’ve all seen the sign:

THINK
AHEA
D

where the “D” is on a third line because the hapless sign painter, failing to think ahead, ran out of space.

The first time I saw this bit of concrete poetry, was somewhere around the seventh grade and I thought it was amazingly clever. I thought I was amazingly clever for getting the joke. Little did I know this visual admonition already was a tired staple of “motivational” office posters and “humorous” tchotkes straight out of the Lillian Vernon catalogue.

Still, there is something to be said for strategic planning, whether it’s SWOT, EPISTEL, or STEER analyses, or a simple assessment of your company’s goals and direction.

SWOT (Strengths, Weaknesses, Opportunities, Threats), EPSITEL (Environment, Political, Information, Social, Technological, Economic, and Legal), and STEER (Socio-cultural, Technological, Economic, Ecological, and Regulatory) exercises can be tedious, but they also show in simple whiteboard or PowerPoint outline where your company or service is positioned – or needs to be positioned – relative to your competition.

Often, a knowledgeable SWOT facilitator (knowledgeable being the operative word – avoid the less-than-knowledgeable, the humorless, the PowerPoint drone) can lead you to new ways of thinking about your corporate future. And that same knowledgeable SWOT savant can help you craft a succinct mission statement that will keep you and your employees focused on the goals and aspirations of your business.

Done right, strategic planning provides a road map (or GPS readout, if you will) of how to get where you need to be, and a clear assessment of whether or not you actually arrived.

Concomitantly, a well-crafted mission statement keeps you honest about your goals, your product or service, your employees, and your customers.

BusinessDictionary.com defines strategic planning as a “systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.”

Or, to slightly rework the carpenter’s adage: measure twice, paint once. Then your sign will read:

THINK
AHEAD

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: Gregory Szarkiewicz

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>The Vuvuzela Effect: How Old Media Can Still Be Effective

Monday, July 12th, 2010

As Spain was beating the Netherlands 1-0 to claim the 2010 World Cup championship, the incessant drone of vuvuzelas was there to remind us that even in the age of smart phones, Skype, and iPads, sometimes the way to cut through the buzz is with the tried and true.

The first 1960s-era metal vuvuzelas were used to call African villagers to gatherings, while the modern plastic version is employed as a noisemaker and a symbol of national pride. And since World Cup soccer doesn’t yet embrace newfangled inventions such as instant replay, electronic scoring, air horns, and thunder sticks, perhaps it’s not surprising that this year the talk of the games (other than the faked injuries and the selectively blind officials) was those annoying vuvuzelas.

In fact, the vuvuzelas were so much a part of the World Cup that the instruments merited front page column inches, network news packages, and countless mentions and rants in blogs and online forums.

As we all embrace Facebook, YouTube, Twitter, LinkedIn, and online and third-screen advertising to grow our businesses, it’s important to remember that many thousands – even millions – of potential clients still read newspapers and magazines, watch television and listen to radio, and pay attention to billboards.

Traditional – old – media serve up big audiences. And since you generally pay an equivalent cost per point for any medium, it makes no sense to ignore any avenue that will lead to potential customers. Certainly, a selective mix of traditional and new media is better than dumping all of your Krugerrands into one slot machine.

So use a variety of media to blow your own corporate vuvuzela.

By the way, if you think the vuvuzela is as ephemeral as a shooting star – an old instrument in a modern era – just wait until 2014 when the Word Cup is held in Brazil – home of the corneta, the South American version of the vuvuzela.

Felicia Knight is President of Knight Vision International, LLC: www.KnightVisionInternational.com

Image: luigi diamanti

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>Who Cares About Monster Trucks: Best Practices for an Effective Press Release

Tuesday, June 15th, 2010

The press release thuds into your e-mail in box and you think: who wrote this drivel?

From convoluted headlines and six-sentence sub-heads to clichéd quotes and overwrought writing, modern press releases have become the pulp fiction of the public relations world.

To get your press release read, disseminated, and acted upon, consider these techniques.

1. Catchy headlines can cut through the PR clutter.
Weak: “New Store To Cater To Expectant Moms”
Strong: “Baby Store Expecting Moms” or “New Store Is Pregnant With Possibilities”
Tip: while clever is good, don’t bury your lead by making the joke too in.

2. Use sub-heads sparingly, if at all. Sub-heads should amplify the headline, but not give away the body of the press release.
Yes: “From covering baby bumps to keeping the twins happy, Bundle of Joy will cater to moms of distinction.”
No: “Upscale maternity clothes, baby accessories, strollers, cribs and playpens, and child-rearing books to be sold at new Bundle of Joy retail store.”

3. Quotes are good – and bad. Interior quotes are the most clichéd aspect of the typical press release. If a quote doesn’t add to the strength of the copy, then don’t include it.
One exception: a quote from a celebrity or an expert can add spice to your press release.

4. Your goal should be to create a press release that can be copied and pasted into any Website, newsletter, or article with little or no editing. Keep it simple, engaging, and easy to read. And use bullets to open up the layout – white space is your friend.

5. Make your press release something you would enjoy reading. If you’re not having fun writing your release, chances are readers won’t have any fun reading it.

6. Know your audience and target your recipients. If you’re promoting a new monster truck garage, it’s probably a waste of time sending your press release to pregnant moms.

Felicia Knight is President of Knight Vision International, LLC

Image: Bill Longshaw

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